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Abercrombie & Fitch's Outrageous Recruitment Method: Netflix's New Docu | Israel today

2022-04-20T13:19:51.854Z


A new documentary from the streaming network shows the dark and racist side behind the successful American fashion chain, which has been accused of discrimination and exclusion • Watch the trailer


A shake-up in the fashion world:

A new documentary from Netflix reveals the problematic recruitment policy of the well-known American fashion brand "Abercrombie & Fitch", which is allegedly rooted in waterfall and exclusionary principles, and the network as a pharmacy.

The long-established American fashion company, once considered a leading and successful brand, was required to pay $ 50 million after losing a lawsuit filed against it alleging discriminatory recruitment policies.

Named White Hot: The Rise & Fall of Abercrombie & Fitch and directed by Alison Kleiman, the 88-minute film seeks to present the company's policy regarding the shiny, white external image it sold to its customers, along with recruiting its employees, whose roots were rooted in the same discriminatory principles. : Were young, hot and most of the time also white.

"Abercrombie & Fitch conquered malls in the late 1990s and early 2000s with stunning models, evocative dance rhythms and intense fragrance," read a synopsis released to promote the film, reminding viewers of the network's branded image: And to the eye of the youth.

"But while the brand was fiery and white, its image as an 'all-American' began to erode as scandals surrounding its housing and discriminatory marketing and recruitment policies began to emerge," it read.

In 2004 the network found itself at the center of a huge lawsuit after being accused of discriminating against women and people of ethnic origin such as African Americans, Latinos and Asians, when only white candidates so claimed, frontal and managerial roles were offered.

In addition to the demand for compensation of $ 50 million and although it claimed innocence, the chain was required to sign a consent order in which it undertook to change its recruitment and marketing processes.

In addition, the network was required to recruit an "Employment Diversity Manager" who would be entrusted with the implementation of the inclusive recruitment and marketing method and provide for six years reports on the process to an eight-person representative on behalf of the court. 

"White as Snow: The Rise and Fall of Abercrombie & Fitch", Photo: YouTube

"Our target audience is the cool kids. We'm looking for the 'all-American' kids who look good and have full of friends," former company CEO Mike Jeffries admitted in an interview.

In a video distributed to promote the documentary, testimonies from former company employees, social activists and managers are shown alongside people who sought employment at the company and encountered discrimination based on their origin or appearance, with representatives admitting that there was a discriminatory recruitment policy. ethnic.

"They had a lot to hide and exclusion was the root of their success. They did not invent evil, only marketed it."

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Source: israelhayom

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