Jacques-Olivier Martin: "TF1-M6: thank you Netflix!"

The introduction of advertising in Netflix programs is not likely to please TF1 or M6.

The two channels can legitimately fear losing part of their advertising revenue to the benefit of the American.

Especially since with 10 million subscribers in France, to which must be added the millions of others who recover codes without paying, Netflix could quickly become a major player for advertisers looking for the largest audience.

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Apparently nothing good therefore, but this spoilsport could also do the business of TF1 and M6, engaged in a merger contested by advertisers and competitors of the future TV giant.

The new strategy of the American entertainment group accredits the thesis that Martin Bouygues and Nicolas de Tavernost have been defending for months to justify their merger: television advertising is substitutable for digital advertising.

Let's bet that the two television groups will not fail to use the turnaround...

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