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TF1 and M6 do not yet feel a slowdown in the advertising market

2022-04-28T17:34:58.230Z


War in Ukraine, galloping inflation, purchasing power crisis… have so far had no impact on the French television advertising market.


The two large private audiovisual groups TF1 and M6, which together account for 70% of the sector's advertising revenue, have published quarterly results which are still riding on the catch-up effect of the year 2021.

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The M6 ​​group saw its TV advertising revenue (linear and non-linear) increase by 7.5%, to 219 million euros.

For its part, TF1 recorded growth in its advertising revenue of 5.4%, to 377 million.

The gradual return of certain sectors of activity still impacted in 2021 by the pandemic explains this increase.

The decline in automotive advertisers affected by a crisis in vehicle supply is largely offset by the dynamism of new digital advertisers.

The two groups also benefited from the surge in their respective diversifications.

For that headed by Nicolas de Tavernost, it is the cinema division which is picking up with a rebound of 59% in turnover, which compensates for the decline in that of the radio division, which…

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Source: lefigaro

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