YouTube tests the ads in the Shorts clips

YouTube is starting to test ads on Shorts, the short video format, introduced in 2020 to counter the success of TikTok and Instagram.

The company is experimenting with banners promoting app installation, Google chief business officer Philipp Schindler told investors.

"We are testing monetization on Shorts and early feedback from advertisers is encouraging."

The manager stressed the need for Google to expand the reach of ad revenue on its video platform.

One reason for the slower growth rate on YouTube is, as Google CFO Ruth Porat reports in an online article, the result of the service's record earnings last year.

In the first quarter of 2021,

YouTube ad revenue increased 49% over the previous year, also due to the pandemic and widespread lockdowns.

In the first quarter of 2022, however, the platform should have grossed 7.51 billion dollars, actually realizing only 6.87 billion.

The company also records a drop in investments by European advertisers, who have scaled back spending due to financial fears arising from the conflict in Ukraine.

Google said YouTube generates 30 billion daily views, four times that of last year.

The main rival in the Shorts format, TikTok, reached 1 billion monthly active users last October.

In the first quarter of 2022, however, the platform should have grossed 7.51 billion dollars, actually realizing only 6.87 billion.

The company also records a drop in investments by European advertisers, who have scaled back spending due to financial fears arising from the conflict in Ukraine.

Google said YouTube generates 30 billion daily views, four times that of last year.

The main rival in the Shorts format, TikTok, reached 1 billion monthly active users last October.

In the first quarter of 2022, however, the platform should have grossed 7.51 billion dollars, actually realizing only 6.87 billion.

The company also records a drop in investments by European advertisers, who have scaled back spending due to financial fears arising from the conflict in Ukraine.

Google said YouTube generates 30 billion daily views, four times that of last year.

The main rival in the Shorts format, TikTok, reached 1 billion monthly active users last October.

which have cut back on spending due to financial fears arising from the conflict in Ukraine.

Google said YouTube generates 30 billion daily views, four times that of last year.

The main rival in the Shorts format, TikTok, reached 1 billion monthly active users last October.

which have reduced spending due to financial fears arising from the conflict in Ukraine.

Google said YouTube generates 30 billion daily views, four times that of last year.

The main rival in the Shorts format, TikTok, reached 1 billion monthly active users last October.