Barely past the front door of the Ibis in Trignac, a neighboring town of Saint-Nazaire (Loire-Atlantique), a few musical notes ring in the ears of the first customers.
Turning their heads, they discover a large sign marked with a "V", emblem of "The Voice".
For the eleventh season, broadcast this Saturday April 30 at 9:10 p.m. on TF 1, the famous telecrochet has relocated to the hotels of the brand, its partner for three years.
“But we wanted to go further than simply associating our images,” explains Olivia Gandini, communications director for the hotel chain.
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