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»Project 0.0 percent«: switch-off campaign brings good ratings among boys

2022-05-05T09:14:20.313Z


A queue in front of white wallpaper is enough to keep people in front of the television: Joko and Klaas failed with the young audience in an attempt to scare off as many viewers as possible in 15 minutes.


Enlarge image

Joko Winterscheidt (left) and Klaas Heufer-Umlauf (archive image): "Anti-Entertaining" at prime time apparently worked

Photo: Nadine Rupp / © ProSieben

The two entertainers Joko Winterscheidt and Klaas Heufer-Umlauf fell far short of their self-imposed goal of getting all ProSieben viewers to switch off.

From 8:15 p.m., an average of 980,000 people (3.9 percent) watched the jokers who wanted to »anti-entertain«, that's not exactly brilliant.

In the important target group of 14 to 49 year olds, however, the viewing rate was a good 13.7 percent.

After a brief introduction, the duo spent the remainder of the prime-time quarter of an hour queuing in front of a white background without speaking.

The moderators played monotonous synthesizer music and used the treadmill to praise the competition's television programs.

ProSieben took up the anarcho campaign "Project 0.0 percent" with mock indignation.

“You won for that?

THEREFORE?

We lack the words, "tweeted the broadcaster in the evening.

On Thursday, ProSieben then wrote: “Was anything yesterday?

We don't remember anything."

The two entertainers had once again earned 15 minutes of broadcasting time on ProSieben in a show on Tuesday, which they could use freely.

According to ProSieben, it has no influence on the program.

ime/dpa

Source: spiegel

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