When the situation seems badly started, there's nothing like superheroes to come to the rescue!
Just one year after the reopening of dark rooms in France, on May 19, 2021, the cinema sector is still brooding.
Suddenly, he counts on Tom Cruise to reverse the situation.
The blockbuster
Top Gun: Maverick
, produced by Paramount Pictures, will hit 700 French screens on May 25.
And it will do good.
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Because the last outbreak of the Covid epidemic between January and February had plunged the cinema back into the throes with a 40% drop in attendance.
The months of March and April saw a slight improvement with 13 and 14 million admissions, a decline limited to 20% compared to the figures for 2019, considered the last year of a golden age of cinema.
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Box office: French cinemas are having their worst month for more than twenty years
So much so that this blessed period seemed to have passed by profit and loss.
In an interview
with Le Figaro
, Jérôme Seydoux, the boss of Pathé and the leading operator of cinemas in France, predicted a…
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