Yoga sessions on the beach, family walks in the pine forest, sports getaways in the mountains, guided meditations: at first glance on her Instagram account, nothing suggests that Laure Bawejski - better known under the pseudonym @Santamila - has makes technology its core business.
"
Innovation can be used to develop our well-being, it's not contradictory: apps, podcasts can sometimes help you find the present moment.
defends the creator of Ocean Therapy TV, a digital platform that distills the benefits of the open sea online.
Static shots of a rough sea, recorded wave noises, iodized yoga classes: the resident of the Southwest intends to remedy the malaise of city dwellers as exhausted as they are overstimulated.
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These videos have become meditation aids for my students because it is very difficult to meditate alone and achieve centering.
she explains, convinced that technology can help reconnect with oneself.
And she is not the only one to be convinced.
Digital, a friend who wants us well
This is what trend offices call “
calmtainment
”, the art of instilling well-being and serenity in homes through content designed specifically to soothe.
Meditations, mindfulness exercises and healthy tips: against the backdrop of the pandemic boom in the self-care industry, independent influencers and entertainment producers are showing their imagination to help us achieve the coveted inner peace.
This is how a streaming platform launched an exclusive series encouraging its addicted series to learn about the benefits of daily meditation, while another invested in a well-being app, reminding us - between two series - to go out for a walk, call a close friend or do some stretching.
But that's not all.
"
Sleepcast
” and connected headbands for better sleep, skincare apps that combine dermatological advice and care routines, or even virtual fitness coaches and nutrition 2.0 programs: our smartphone tends to contain (all) the keys to our well-being… when it’s is not the technology that simply invites itself into our everyday objects, between massage chairs lined with VR headsets, electric crystals with amplified effects and bedside alarm clocks lined with synchronized dawn simulators.
Some "
digital nutrition " apps
» even go so far as to guide us on our choices of consumption of digital content to best optimize our mental health according to our needs.
And this is only the beginning: with the pandemic and travel restrictions, the connected self-care industry has continued to fundraise.
Digital trips in the heart of nature
Among the most promising are, unsurprisingly, apps which, with the help of virtual reality headsets, immerse their users in walks in 3D forests, larger than life scuba dives or through exotic escapades in unknown lands.
Escapes from urban life, in short, with saving effects for body and mind that continue to seduce those confined to living in a few square meters.
"
When I found myself in Paris with the daily RER to go to work in Créteil, I needed to make regular getaways in nature and in particular by the ocean, to find myself, take care of myself, feed myself properly.
remembers Laure Bawejski.
His mantra?
That of the Kanzen philosophy which, according to Japanese tradition, promotes well-being by reconnecting with oneself, others and the planet by being particularly positive and innovative.
“
For me, there is no difference between personal accomplishment and the relationship to nature, the two are intimately linked.
And technology can help us access nature: that too can be considered as Kanzen.
she defends.
An approach inspired by Toyota with its Beyond Zero new model bZ4X program which aims for mobility without carbon emissions… and even beyond.
Or when technology promises an innovative future
Toyota bZ4X TOYOTA
Consider carpooling. #MoveLessPollute
