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Crypto Art (symbolic image): Artists and collectors should be able to share their pieces on Instagram for free
Photo: blackdovfx / iStockphoto / Getty Images
A group of artists and collectors from the USA will soon be able to present their digital NFT artworks on Instagram.
This was announced by Meta CEO Mark Zuckerberg and Instagram boss Adam Mosseri on Facebook and Twitter.
NFTs (non-fungible tokens) make it possible to provide digital content with a non-exchangeable certificate of ownership.
From a technical point of view, NFTs are entries in an endlessly updated digital register, the so-called blockchain.
The details of the NFTs are displayed in a similar way to profiles and products using keywords ("tags").
Clicking on the tag reveals information such as the name of the creator and the owner.
Zuckerberg said in an interview that his company is testing NFTs on the platform and that "similar features" will soon be available on Facebook.
Instagram CEO Adam Mosseri announced that a small group of US users will have the ability to view NFTs in their feed, stories and messages.
Mosseri said the test will initially be on a limited scale to allow Instagram to learn from the community.
There are therefore no fees for posting or sharing the digital collectibles on Instagram.
The focus is on the opportunity for creative people to earn money with NFTs.
But collectors are also allowed to display their art objects.
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Support for NFTs on Instagram can help introduce the technology to a wider audience, Mosseri pointed out.
In January, Twitter had already introduced NFTs on the platform as hexagonal profile pictures.
Experts assume that the promotion of NFT technology is part of the larger Metaverse plans of the group.
In the virtual parallel world of Meta, users should be able to move around and interact with each other in the form of digital avatars.
It should also be possible to trade with digital goods and status symbols.
ime/dpa
