The Balenciaga fashion house may be considered upscale, but its latest move has managed to generate a lot of noise and anger on the net, which is the furthest from couture we have seen.
A limited edition of sneakers from the Paris line is now offered at an early sale on the company's website, with its uniqueness in the look of the shoe that comes ruined, dirty and worn, and all of course on purpose and with a price tag of a luxury brand.
Balenciaga is releasing a new pair of shoes, and I have to assume they are just trolling people at this point.
pic.twitter.com/IsJaBxCvy6
- Joe Pompliano (@JoePompliano) May 9, 2022
How prestigious?
$ 1,850, with only 100 such pairs reportedly for sale, and they come in two models: a slightly elevated version with laces, and a flat version without laces, and in two colors: black and white.
For comparison, the regular models from the same collection are priced at $ 495 and $ 625, and are available in black, white and red.
The surfers the fashion initiative less list, and hundreds of them flooded the social networks with a variety of tweets that ranged from real rage to ridicule for the need to be innovative at all costs (literally).
Balenciaga can go straight to hell pic.twitter.com/qspFsT33Fe
- Superior Iron Tan💥 (@TanaIsBananas) May 10, 2022
"This is a joke, right? It's shocking," many wrote at the sight of the worn and filthy shoes appearing on the company's website and Twitter page.
"It's a social experiment of the rich on the poor," others protested, "but ironically, you have to be rich to look poor," they were outraged at the high price of the sneakers.
"If you bought the new model of Balenciaga sneakers that look like they were run over by a lawn mower, please ask for help," tweeted a surfer.
"Balenciaga sells a model of sneakers that look like the shoes my mom begged me to throw away," she joked with another squeaky cynicism.
"This is certainly the company's troll, there is no way it is real," others added.
"This model is designed to show that these shoes can be worn for life," the company said in response to a storm that eventually managed to do exactly what it wanted in a viral campaign of this kind: to generate media noise and interest.
Were we wrong?
Fixed!
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