The Cannes Film Festival rolls out the red carpet for young people.
This section of the population for whom going to the cinema has become a cultural exception.
The phenomenon is not new.
Already in 2019, Dominique Boutonnat, the president of the CNC, sounded the alarm.
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At the beginning of the 1990s, the under 25s accounted for almost half of admissions to cinemas.
"
Today, this figure is between 27 and 28%
," he explained.
Since then, the pandemic and confinements have been there, accentuating the time spent by Generation Z in front of the screens.
"In the pocket of young people"
To turn the tide, the Cannes Film Festival and its media partners, France Télévisions, Brut and TikTok, will multiply initiatives.
“
Cinema retains a very vast narrative universe.
There is no reason to think that young people are lost to the cause.
Even if we collectively have been slow to get started, we just have to succeed in reconnecting them by going where they are and adapting to their uses
”…
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