If you add up the “classic” Fashion Week shows, the cruises and the pre-collections, multiply the sum by two (for men and women), add the “drops” of each other, you get a staggering total of collections per year.
Fashion feeds on this bulimia, this void that fills with more or less renewal, over creative cycles - the current one, nearing its end, is that of the logo, streetwear aesthetics and the big number of 'business.
So when you're the most powerful luxury brand in the world, haven't orchestrated an event outside of your homelands in over two years (partly due to lockdowns) and need speak again, what to say, what to do, what to show?
The month of May, for the ready-to-wear industry, is that of cruises, these “between two seasons” collections marketed from November for wealthy customers able to cross time zones in order to…
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