“Our sexiest collection.”
It is in these terms that the brand of lingerie and sportswear Knix introduces its next collaboration with model Ashley Graham.
And for good reason, the first shot of this capsule presents her in a set of lingerie, lascivious eyes, hands in her hair.
However, it is not so much the sensuality of the image that challenges, but its naturalness.
On her belly, at the birth of her high-waisted panties, appears a line of stretch marks.
The 34-year-old model who gave birth to twins a few weeks ago announces the color in the caption, presenting her capsule as "the most personal" she has ever done.
However, Ashley Graham is far from being at his first stroke of brilliance in this area.
Knix, an American brand of absorbent underwear, recently made the star of plus-size models its ambassador.
A choice that makes perfect sense for this label committed to offering lingerie for all bodies and all ages.
Indeed, at the forefront of the
movement , Ashley Graham multiplies the speeches in favor of self-acceptance.
On Instagram or Tiktok, she posts many plain shots, exposing, for example, throughout her pregnancy, her
baby bump .
"The goal is to provide women with something that makes them feel their best," she told
A comfortable and sensual lingerie capsule for everyone, the first of a long line.