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The advertising market continues its economic recovery


ANALYSIS - Despite the macroeconomic context, the media should almost erase the losses of the pandemic in 2022.

“The French advertising market is continuing its recovery that began a year ago.

Despite an uncertain macroeconomic context, it should almost return to its pre-crisis levels across all media at the end of 2022”

, insists Xavier Guillon, general manager of France Pub.

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The optimistic advertising sector for 2022

In the first quarter, net advertising revenue from traditional media, radio, television, press, cinema and outdoor advertising amounted to 1.5 billion euros, up 13.9% year-on-year but still down (- 4.7%) compared to 2019, reveals the Unified Barometer of the advertising market (Bump) published on Friday.

Entangled in the semiconductor crisis, the automotive sector, which is struggling to build new cars due to a lack of equipment, is the only one to have reduced its investments over one year.

Overall positive figures

Despite strong news marked by the presidential election and the war in Ukraine, radio remains below 2021 (- 0.3%) and 2019 (- 0.9%), with 116 million euros in revenue…

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Source: lefigaro

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