After more than 80 years: traditional brand is disappearing from the shelves
Created: 05/14/2022, 14:06
By: Lucas Maier
After more than 80 years, the traditional Onken brand is no longer available in Germany.
The products will disappear from the shelves of Lidl, Rewe and Co. by the end of June 2022.
Food – yoghurt and quark: Onken brand products have a long tradition in German supermarkets.
However, the group has now decided to no longer offer its products in Germany.
From the end of June 2022, the products will disappear from the refrigerated shelves at Lidl, Rewe and Edeka, the parent company Emmi announced on Tuesday (May 10).
However, the withdrawal is limited to the German market.
Lidl, Rewe and Edeka: End of popular yoghurt products in Germany.
(Iconic image) © Rob Stark/Imago
Reasons for Onken's withdrawal from Germany: No growth prospects
In the UK, for example, Onken will continue to offer its fruit yoghurts.
According to its own statements, the brand is one of the leading providers here.
The group gave several reasons for withdrawing from the shelves of Lidl, Rewe and Edeka in Germany:
According to the company, there are no growth prospects for Onken brand products in Germany.
In Germany, the market for yoghurt and quark is highly competitive.
The parent company Emmi would like to focus the company on more profitable growth segments such as ready-to-drink coffee and specialty cheeses.
The Onken brand has been in German supermarkets for over 80 years.
The brand, founded in 1940, has been part of the Emmi Group since 2011, according to the brand's website.
Germany: Onken products are disappearing from the shelves of Lidl, Rewe and Co.
With the end of Onken in Germany, not only does a tradition come to an end, several popular products also disappear from the refrigerated shelves of Lidl, Rewe and Edeka.
These products will disappear from Germany at the end of June 2022:
Onken Whole Grain Strawberry
Onken Wholemeal Peach
Onken The prickly with 3.5% fat
Onken The low-fat with 1.5% fat
Onken The quark with cream
It remains to be seen whether there will be new products from the Emmi Group in the future and whether Make Onken will make a comeback.
The trademark rights remain with the Emmi Group in Germany, as the group announced.
Whether it's from Onken or another brand, yogurt can help you lose weight.