"We came to this country."
Under this name, an exhibition of Hebrew posters from the Zionism Collection 2000 will open on May 20, opening the "Beit Hanna Rebbe" in the Florentine neighborhood, at the initiative of philanthropist Roni Duak.
In the exhibition - posters from before the establishment of the state and video presentations that will connect the past and the present, out of a desire to connect the history of the place and the neighborhood to the new spirit that blows in it.
David Schneur, Photo: PR
The exhibition features video representations, original materials and about 50 posters from the Zionism 2000 collection - a collection of over 1,000 posters and original layouts of posters from the 1920s to the 1980s, created, among others, by well-known designers and creators such as Franz Kraus , Uta Welsh, the Shamir brothers, Yochanan Simon, Zeev Raban, Rudi Deutsch Dayan and more.
Each poster in the collection is a testament to the dynamics of everyday life.
The Shamir Brothers 1959, Photo: PR
The posters reflect the way in which Hebrew culture was founded in the 20th century, and present a wide range of ideas and ideas that acted simultaneously spontaneously and pluralistically, and sometimes even in opposite directions: pioneering sanctifies work versus bourgeois life, utopian orientalism versus modernism and more.
The exhibition is divided into 6 main categories: culture, fashion and commerce, industry and building the country, craft, oriental fair and sports.
Unknown artist, 1932, Photo: PR
The Rebbe's House was a building that until recently served as a textile factory established in the middle of the last century, and now, with the exhibition, has been opened and inaugurated as a home for culture, leisure, food and sports.
The building is divided into different rooms, flooded with light, which will offer different and varied activities of body and movement, creation and thinking.
The building is housed in an old industrial building in the tiny industrial area of Florentine.
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