A survey at Edeka, Lidl and Aldi fuels fears: prices for butter and bread are likely to explode soon
Created: 05/16/2022, 15:08
By: Stella Henrich
At Aldi, Rewe and Co., food prices are rising.
Basic foods such as milk, butter or meat are increasing sharply.
An end to the price spiral seems inevitable.
Munich - The increase in the price of butter is particularly severe.
In March, the 250-gram pack cost around 1.65 euros; consumers now have to shell out 2.29 euros for “German branded butter”.
With a big plus of 60 percent, the medium-hot mustard from “Ja” at Rewe also pulled ahead.
But Aldi, Lidl and Netto also increased the price of their inexpensive own-brand mustards by a good 20 percent.
According to a current survey by the ifo Institute, the majority of companies in Germany intend to raise prices in the next three months.
"According to our surveys, more than two-thirds of food manufacturers are planning further price increases in the coming months," says Ifo economics chief Timo Wollmershäuser, the
world on Sunday
.
The reason is apparently the higher production costs caused by energy, delivery, raw materials and packaging.
Price increases at Edeka, Lidl and Aldi: Consumers change their shopping behavior during the Ukraine war
Consumers will soon be paying more than ten euros for a kilo of bread.
Butter could even break the 4 euro mark.
The cheapest milk could be available for 1.09 euros.
"Households react very quickly when the general conditions change significantly," explains Robert Kecskes from the market research company GfK.
That would have been the case during the peak phases of the pandemic, and it is the same now with the Ukraine war and the high inflation rate.
People are unsettled, many feel that their freely disposable income is shrinking and that has a clear impact on their shopping behavior, according to Kecskes.
continue.
Consumers should shop smart.
Because the prices at Aldi, Lidl and Co. continue to rise.
(Iconic image) © UJ Alexander/imago
Discounters and supermarkets are reacting to the changing buying behavior of customers.
In their weekly brochures, Aldi, Lidl, Rewe, Penny, Edeka, Netto Marken-Discount or Norma lure with low prices.
Still, it's wise to compare prices, jot down deals, and shop strategically so you don't get fooled by the bright pink meat, fresh fruit, and veggies in retailer brochures.
Price increases at Edeka, Lidl and Aldi: Supermarkets and discounters increase prices on basic foods
Because prices are skyrocketing everywhere - including for basic necessities.
After Aldi had already raised prices in April, many other retailers, including its competitor Lidl, followed suit.
A consumer tells the
Berliner Zeitung (BZ)
that the tomatoes she bought in February for 2.49 euros now cost a total of four euros.
Another consumer complains about the prices in the supermarket, especially the prices for butter and dairy products have risen, he explains.
And "in the discount store around the corner, the cheapest noodles cost less than one euro, now the price has landed at 1.30 euros," the consumer continued in the
BZ
.
To relieve consumers, associations are calling for the VAT on staple foods to be set to zero.
Agriculture Minister Cem Özdemir is also in favor.
This would be of particular benefit to those who are now wondering whether they still have enough money for food.
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