The extravagance has no limit.
On the occasion of its spring-summer 2023 show which will take place on May 22 in New York - a first - Balenciaga has chosen to surprise its guests by sending them a wad of counterfeit $100 bills as a Invitation Card.
Something to give a taste of the theme of this collection which will parade on Wall Street, at the New York Stock Exchange, the largest stock exchange in the world.
Obviously, the invitation gave rise to many reactions on social networks.
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“I only pay in Balenciaga currency”
Upon receipt of the fake wad of cash, some
guests
were quick to share a photo or video of the unusual box, which was perfectly calibrated for the networks.
"I only pay in Balenciaga currency" or "It's probably worth more than a real wad of cash" can we read under the publication of the streetwear media
High Snobiety
which culminates more than 30,000 likes in less than a month.
hour.
On Twitter, we can see the same enthusiasm for a video showing the wad of banknotes which alone has nearly 70,000 views.
There is no doubt that in terms of buzz, Balenciaga already has its return on investment.