Discovery, everyday life, empathy.
These are the three words, of the ten proposals, which generated more interactions between the participants, mostly young, of 'The words of Area X', a multimedia project on words linked to the culture of protection created by Area X of Intesa Sanpaolo Assicura together with Treccani, protagonist today of a meeting at the Turin International Book Fair.
At the center of the event, one of the terms that most impressed the boys and girls to whom the initiative was addressed, empathy.
A word that changes us and others, as Laura Boella, full professor of Moral Philosophy at the University of Milan underlines, "a word that is deeply felt and present in times of pandemics, war but also in major financial crises. that most of all produces effects - he explains - and is also a form of intervention in the world, because the empathic experience is the experience of relationship, it is the way in which I do something with it, I say yes or no to the relationships that they are our way of being in the world. Words make the difference, because they are forms of action, through words I produce effects on others ".
Behind the choice of this project, illustrated in the meeting with Loredana Lucchetti, head of cultural activities of the Treccani Foundation, "there is an innovative way of communicating - explains Mauro Palonta, senior director of Intesa Sanpaolo Assicura - towards a new audience, young man looking for links with emotions in words, expressed in a different way from the traditional one.
"Today we are at the Book Fair to close this design phase, which has had a great success with the public especially among young people, therefore exactly the target we wanted to work on, which leads us to say that working on single words, making sure that these generate a thought, an emotion, which leads us to look to the future of our generations, was the winning choice. Words can protect - concludes Palonta - and above all develop a thought of protection, which leads us to look to our future " .
In collaboration with:
Intesa Sanpaolo Assicura Spa
