Léa Seydoux in a tie and Kristen Stewart in an open jumpsuit surprise the photocall

One plays the men's wardrobe card with

accents in Louis Vuitton.

The other, that of the Formula 1 register in a Chanel jumpsuit, not without some ranges of sexy.

But what emerges from this appearance of Léa Seydoux and Kristen Stewart together at the presentation of the film

by David Cronenberg, is the dresscode specific to the Cannes raout.

There are the beautiful dresses, of course, that spill out onto the festival carpet every day.

And there is the passage through the photocall, a traditional photo session held in broad daylight.

Less ostentatious, less formal, but no less elaborate, and even less scrutinized.

In video, episode 2 of the postcard from the Cannes festival 2022

Read alsoKristen Stewart, Léa Seydoux and David Cronenberg: crimes and howls on the steps of Cannes

Full screen

The actresses Léa Seydoux and Kristen Stewart at the photocall of the film

at the 75th edition of the Festival.

(Cannes, May 24, 2022.) Getty Images

Open-air podium

Brands know this all too well.

Here, the affair of an “informal” presentation becomes a giant open-air podium where the contractual agreements made between the luxury brands and their ambassadors resonate.

Léa Seydoux and Kristen Stewart are part of it and thus each seem to defend the colors of their house by opting for an adequate daytime wardrobe with the exercise of the photocall.

We will recognize the French actress in a silhouette with masculine feminine accents wearing Bermuda shorts with a suit jacket and a tie.

As for the American actress, she takes on her role as ambassador in a tweed pilot suit, giving thanks to Cannes glamor by playing the plunging neckline card.