(ANSA) - ROME, MAY 24 - The Antitrust lights a beacon on the "Shrinkflation", that particular marketing technique through which companies reduce the quantity of product in the packages, keeping prices substantially unchanged.
The Authority said the general director for consumer protection, Giovanni Calabrò at a hearing at the Commission of Inquiry on the protection of consumers and users, "monitoring the phenomenon in order to verify whether it may have relevance for the purposes of the application of the Consumer Code, with particular reference to the discipline on incorrect commercial practices ".
Calabrò therefore assured that "the Authority is well aware of the phenomenon" and in addition to the growing attention paid by the press - which has repeatedly raised the alarm on the "shrinkage" of the packaging of products, especially food and home hygiene - specifies having received the report of a consumer association on this conduct.
The head of the Antitrust Authority underlines that "what is relevant is not the reduction in itself of the quantity of product contained in the package - prima facielegittima company decision - but the transparency of this change towards the consumer. In this sense - he concludes - conducts such as the decrease in the quantity of product with the same size of the package, in the absence of an adequate warning on the front label,