The one that just ended was certainly a more exciting championship than others, with the Scudetto won at the photo finish by Milan.
ANSA and DataMediaHub analyzed people's emotions in relation to the Serie A championship.
From May 18 to midnight yesterday May 23 there were a total of more than 222 thousand citations online (social + online news + blog and forum) relating to the championship, by over 29 thousand unique authors, whose contents involved (like + reaction + comments and shares) about 2.7 million people.
The peak of conversations relating to AC Milan's victory was recorded between 20:00 and 21:00 on Sunday 22 May, when the squares of many Italian cities were filled with celebrating fans.
Strong enthusiasm, of course, but also disappointment, especially for the Inter fans who hoped to overtake until the end.
This explains that minority share of negative sentiment.
Of negative emotions related to the verbalizations related to the topic.
Enthusiasm that is also found in the "tag cloud", from the 100 hashtags most associated with online conversations about the Scudetto, with "always Milan", "Forza Milan", "champions of Italy" and talking to you.
The contents that generated the most involvement are those of the Serie A TikTok account. The first ever, with the video of two Rossoneri players celebrating the victory, has obtained three million views and, at this moment, more than 442 thousand likes.
The second is always a behind-the-scenes video of the celebrations and gets 3.7 million views and 326 thousand likes.
The third is instead of the journalist Fabrizio Romano, "social star" with millions of followers, who tweets the first hot statements of Ibrahimović.
Clear prevalence of males and those aged between 25 and 34 among those who participated in conversations relating to the championship.
Finally, social fair play by all the main opponents of Milan, with Inter, Napoli and Juventus who congratulated on the victory, even if De Laurentis, from his personal account, did not fail to underline that "congratulations to us too that we finish third with 9 points ahead of the fourth and 15 over the fifth, in a year in which we started to return to the Champions League ".
