Simcha Guetta does not stop for a moment, and continues to fulfill dreams for herself and her clients.
Having launched a line of sportswear in a wide range of sizes together with the Raven brand, it is now launching a swimwear collection that caters to women in a variety of sizes.
During this time there are many advertisements for "Prepare your body for summer".
Different brands make us think that in order to be ready for summer, we need to change ourselves.
In contrast, there is a blossoming of opinion leaders who make us feel comfortable in our own skin, and provide us with options that suit who we are, without the need for physical change.
Born ready, Photo: Or Geffen
Simcha Guetta was also photographed for the summer collection of her swimwear together with the Raven brand, and officially opened the bathing season for the summer of 2022. The entire collection is made of blue and white and fits all sizes.
"I go back a bit to the high school era. There would always be a picture of a woman wearing a bathing suit with a tape measure around her body with the regular phrase 'Prepare your body for summer,'" Guetta says.
"Years at every bus stop we were pumped for it, and also on social media, which made many women realize that if they do not have a particular body, they are not ready for summer and can not put on a swimsuit, and it is time to say the sea belongs to everyone."
Photo: Or Geffen
"When I went out for survival, many women wrote to me thanking you for showing that a girl like you can also be in a format where everyone wears little swimsuits all the time. After the show, many women asked me where the swimsuit I wore came from and told me they could not find their learning swimsuit. Guetta on the process that led to the release of a swimwear collection.
"So together with Raven Sports I designed my own collection for every size and sector. Bikini, complete and even with sleeves for religiosity."
Photo: Or Geffen
"This swimwear collection is especially exciting to me," says Guetta.
"At the end of the day, you wear feeling and confidence and go out to sea. There is no need to prepare yourself, you are born ready. The process of building the collection comes from a place of complete understanding of what a woman needs in terms of fabric, shape, color and accuracy of small details. Happy summer to all."
The price range of swimwear ranges from NIS 149 to NIS 299.
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