Real Madrid is confirmed as the richest football brand in the world, with its value growing by 19% in one year and reaching 1.5 billion euros.
Not only that, because according to the Brand Finance 'Football 50 2022' the Spaniards also rise to first place as the strongest brand in the world.
Growth also motivated by the reversal of the trend after the 10% drop due to the Covid emergency.
The teams do not change, but the podium behind Real changes, with Manchester City, whose value has also grown by 19% to just over 1.3 billion, which has surpassed Barcelona, which grew only 5% at just under 1.3 billion and losing the second position for the first time since 2015.
As mentioned, Real Madrid also leaps to the top as the strongest brand, with Brand Finance quantifying the strength with which brands influence stakeholders through marketing investments, image returns, reputation and business performance.
Behind the Spaniards Liverpool rises, while Barcelona is confirmed in third place, with Bayern falling from first place to fifth.
Moving on to Italy, Juventus is confirmed as the strongest brand in Italy with a jump in value of 25% to 705 million, ahead of Inter (brand value + 30% to 495 million), and Milan, which has grown by 76% to 269 million.
Followed by Napoli (brand value + 32% to 182 million euros) and Rome (brand value + 49% to 181 million euros).