Say hello to the world music giant Warner Music Group (WMG), which is entering direct activity in Israel and announces today (Wednesday) the establishment of a local representative, Warner Music Israel.
The Israeli branch of the giant corporation was opened out of a desire to deepen its ties with local talents and to locate and identify Israeli artists with international success potential.
The music industry in Israel, which is considered to be growing and strategic thanks to the international success of Noa Kirl, Noga Erez and Stefan Lager, signed by Warner, led the group to decide to open a local representative office that will be a platform for professional marketing of Israeli artists abroad. And artist management, and towards the end of the year, the company's offices will be established in Tel Aviv.
Stefan Lager, Photo: Kfir Ziv
Noga Erez, Photo: dudi genis
Warner Music Israel will market and promote locally the corporation's international artists, including Anita, Bruno Mars, Cardi B, Coldplay, David Geta, Dua Lipa, Ed Sheeran, Lizo, Rose Hot Chili Peppers.
The Israeli representative of the corporation will be headed by Maria Mochich, who has been appointed CEO. Maria has extensive experience in the Israeli music industry, experience in various companies and as an artist director and consultant to many artists and labels.
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