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Emily Yang: “The crypto community is not sexist”

2022-05-27T13:00:24.882Z


The artist specializing in NFT participated this Friday, May 27 in a Talk Kering, organized as part of the Cannes Film Festival 2022.


She began her career as a graphic designer for major film studios.

Emily Yang, who participated this Friday, May 27 in a Talk Kering Women In Motion, as part of the Cannes Film Festival, has since changed direction.

The young woman thus became an artist specializing in NFTs.

To discover

  • "06400 Cannes", the postcard from the Festival, episode 3: Leïla Bekhti's room service, Tahar Rahim's challenges and the laughter of Alain Chabat and Laurent Lafitte

A “blessing in disguise”

She notably returned to the origins of her atypical career.

"I've loved art and drawing since I was little," she explained.

When I was at university, I watched

Wall-E

(by Andrew Stanton, 2008, editor's note)

for the first time.

I was so moved by this film, that when I looked at the credits and the names of the people who had worked on it from a technical point of view, I said to myself that I wanted to be part of one of these teams."

Before continuing: “Then, I looked at how to do animation and graphics, and I started my career”.

A few years later, Emily Yang is in the running for a job at Apple.

But the Covid-19 pandemic decides otherwise.

“It was a complicated period, I was unemployed for more than a year, remembers the artist.

Looking back, I see it as a blessing in disguise, of course, but at the time it was particularly stressful, because I was living in New York and had to pay my rent.

I received allowances because I had lost my job.

I think what saved my sanity at the time was creating an Instagram account."

In video, “06400-Cannes”: the postcard from the Cannes Film Festival 2022, episode 3

Surf the NFT wave

To feel “more productive,” Emily Yang decides to post her artwork there.

"It was the first time that I did it for my pleasure, because before, I made art for others, for Hollywood studios", she specifies.

At this time, the young woman is looking for new ways to generate income.

“In the summer of 2020, I discovered decentralized finance, a sub-sector within the field of cryptocurrencies.

(...) I started to create animations to promote decentralized finance and, thanks to word-of-mouth, I was contacted more.

I thought it could be a real job.

His Twitter account, @Pplpleasr, now has more than 72,000 subscribers.

It is in 2020 that the young woman turns to the NFT sector.

"When I started making animations for decentralized finance, they didn't always sell because few people followed me," she says.

Entering the world of NFTs was intentional.”

Before adding: “In 2021, the NFTs began to be known, and the big celebrities such as The Weeknd and Grimes began to produce them.

So I realized there was a huge wave of interest, more

mainstream

.

I wondered how to position myself to surf this wave.

“Being a celebrity is not enough to succeed in NFTs”

At the time, Emily Yang already had a large “crypto-spending” community that could help her succeed in the NFT industry.

"Just because you're a celebrity doesn't necessarily mean you're going to be successful in NFTs," she says.

Because your millions of subscribers probably don't use cryptocurrency."

However, this is the case of his own

fanbase

.

She is also working, for neophytes, to “try to make NFTs accessible through her art and her platform”.

“I think art is easier for people to understand because it's a very visual medium,” she adds.

"People did not discriminate against me"

Asked about the sexism she may have suffered in this sector, the young woman offers a straightforward answer.

"I think the crypto community is not sexist," she says.

It's pretty obvious, because there are a lot of very influential anonymous accounts.

The artist nevertheless admits “gender disparities”.

“But I think they are due to the fact that the world of technology is more masculine,” she continues.

She intends, through her work, to “inspire more women to join this world”.

“My own success also comes from the fact that people didn't discriminate against me,” she adds.

Succession

She also works to ensure that NFTs have a positive impact in the world of cinema.

"Thanks to a partnership with Brut and Cannes, I have created NFTs which help raise funds to finance scholarships for female directors and film students," she says.

Last summer, she used NFTs for crowdfunding, in order to finance a documentary.

"In 48 hours, we collected 2 million dollars, and almost a year later, the documentary was shot," she says.

As for the crypto communities, Emily Yang declares herself proud to see “more and more efforts on their part to educate women”.

“I think there are a lot of online communities, even crypto-centric ones, that are

girl friendly

(…), she enthuses.

I really encourage girls to consult them, to discover this field in an offbeat and interesting way.”

And thus ensure the succession of an artist like no other.

Source: lefigaro

All life articles on 2022-05-27

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