The decision in the well-publicized defamation trial of Johnny Depp and Amber Heard is closer than ever, but as expected the drama within the walls of the court is only part of the media circus that accompanies this affair.
While Depp and Heard have each suffered a rather fatal blow to their careers after blaming each other for violence, there is one luxury brand that has continued to use Depp as a presenter as its revenues have not only not been hurt, but have experienced an increase.
Page as a reminder serves as the presenter of the Sauvage perfume from Dior, when according to Marie Claire magazine reports, last year a bottle of the luxury perfume was sold every three seconds.
A nimble tweet was quick to calculate the profit for the luxury brand, writing that at a price of $ 160 per bottle, it is a revenue turnover of $ 4.5 million a day.
Since the trial began, the demand for perfume has risen by 50%, with the website Hey Discount reporting that a survey found that the amount of perfume searches on Google increased by 48% from 823,000 searches in March to 1.2 million in April, when the trial began.
In addition, views of the ad starring Depp in Tiktok rose by 63% around the same time frame, with the platform also flooded with hundreds of videos by users uploading content related to the trial in one way or another.
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