Open baggy jeans, exposed panties... Bella Hadid, heroine of the Balenciaga campaign inspired by the nineties

Bella Hadid,

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Nudity, underwear, minimalist bottoms… All the key ingredients of the 1990s were brought together by Balenciaga for its fall-winter 2022 campaign. Starting with a star model: Bella Hadid.

Hair slicked back, bra visible, panties protruding from baggy jeans... the American top model appears, in fact, more naked than ever in the first shot of this campaign to expose the imagined autumn-winter 2022 collection by Demna Gvasalia and baptized “The Lost Tape” (the lost cassette in French).

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Bella Hadid in “The Lost Tape” Fall/Winter 2022 campaign.

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The French house, which belongs to the Kering group, has also bet on another classic of aesthetics and photography from the 1990s, dear to the artistic director of the Balenciaga house: the couple.

In another shot, we find, thus, Bella Hadid topless, glued and entwined with the model Abou Diop.

She wears a miniskirt and long trompe-l'oeil boots with the brand's new bag, the Lindsay, in leather.

"The

are the decade during which I realized my love for fashion", said Demna Gvasalia last September.

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Bella Hadid and Abou Diop for Balenciaga Presse.

An eclectic cast

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Aya Nakamura during “The Lost Tape” Fall-Winter 2022 campaign.

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Alongside the model for this fall-winter 2022 campaign, appear four other models, including the singer Aya Nakamura, dressed in the same boots and the same bag as the top of Palestinian origin.

A contemporary cast to revive the minimalism of a decade.