The party is over for adtech values.
After a record year of initial public offerings (IPOs) in 2021, rising stars in the industry are now suffering some of the biggest losses in the market.
Among the eighteen companies that made it onto Wall Street last year (according to the investment bank Luma Partners), the Israeli Outbrain, a specialist in sponsored links on online media, saw its valuation melt from 60%.
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It now stands at $346 million, compared to $1 billion in January.
Its main competitor Taboola saw its share price drop by 70%.
Even the valuations of stars in the sector, such as The Trade Desk, which collaborates with Xandr, Nielsen or even Publicis, and Magnite, have fallen by 40% in six months... The French Criteo is also struggling (-30%), so that it had experienced a strong resurgence of interest from investors last year.
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The fall is hard to take for this sector considered one of the big winners of…
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