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The inevitable return of advertising clips on streaming services

2022-06-09T13:11:44.500Z


SEEN FROM ELSEWHERE – Platforms like Netflix or Disney are under great pressure. Production costs keep rising. Paramount+ director reveals what could soon change in streaming.


Christian Meier (Die Welt)

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Tom Ryan knows it: Pluto TV, the streaming service he created, is rarely or rarely quoted by the media.

Many German viewers are familiar with the big providers like Netflix, Disney, Amazon Prime Video, or even Sky, where new sensational films and series are broadcast, and between which the famous

streaming war

is fought .

As for Pluto TV, Mr. Ryan explains that his platform "

isn't yet getting the attention it deserves

."

Read alsoHow Netflix and the streaming giants are reinventing good old television

Mr. Ryan now plays a major role on the global streaming scene himself – but we'll get to that later.

Eight years ago, the American launched, with few means, Pluto TV.

The borrowing of the English name of Pluto, this dwarf planet excluded in 2006 from the circle of the greats of the solar system, was perhaps ironic.

Indeed, the platform is “

less well exposed

” than the others, explains Mr. Ryan today.

However, his Pluto TV followed a completely different approach…

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Source: lefigaro

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