Lidl campaign inspires customers: this 3-euro box is just right
Created: 06/13/2022, 04:49 am
By: Stella Henrich
The discounter Lidl has been offering “save me” bags for 3 euros since May – filled with fruit and vegetables.
The customers are happy.
Because they now have to spend a lot of money on other everyday products.
Munich – The grocer Lidl is currently wowing its customers with an unusual campaign.
The discounter is offering 3-euro bags in more and more branches - filled with fruit and vegetables.
As the
Lebensmittelzeitung
reports, sorted fruit and vegetables are to be sold in so-called “save me” paper bags with up to five kilograms at a flat rate of 3 euros by the summer in all 3200 branches.
The special offer should please the heart of the consumer.
Because of the war in the Ukraine, many everyday groceries such as butter, sunflower oil, pasta, flour, yeast, detergent or even kitchen rolls are now very expensive or no longer available in stores.
Manufacturers complain about increased energy prices and higher costs for packaging materials;
Price increases that retailers ultimately pass on to the consumer at the checkout.
On average, food prices have risen by 11.1 percent since the beginning of the Ukraine war.
Lidl campaign: concept already tested in Great Britain
As Lisa Koep, responsible for sustainability at the discounter Lidl, explains to the
Lebensmittelzeitung
, the previous shelves "I'm still good" would also be rebranded in all product ranges.
In line with the motto "He who saves, saves", the discounter is increasingly focusing on the topic of sustainability in its products.
The concept was tested in more than 120 stores in Great Britain in 2018, reports
Lebensmittelzeitung
.
The discounter sold fruit and vegetables by the kilo at a bargain price with minor damage in order to reduce food waste.
By 2025, Lidl, which belongs to the Schwarz Group, wants to reduce its organic waste by 30 percent.
Every year, consumers in Germany throw around six million tons of food in the garbage.
Federal Association of Consumer Centers
The idea of giving fruit and vegetables a second chance is also well received by Internet users.
Although the visual defects of the goods are often criticized, many still consider the campaign to be a good campaign in the fight against food waste.
Lidl campaign: Around six million tons of food are thrown away in this country every year
Every year, consumers in Germany throw around six million tons of food in the garbage.
According to the Federal Association of Consumer Centers, this amounts to around 75 kilograms of food per person per year.
"Added together, this results in an annual sum worth 20 billion euros" that end up in the garbage, according to the consumer advocates.
These include mainly fruit and vegetables, bread and baked goods and home-cooked food.
also read
Asparagus madness: Farmers let the harvest drive out - "You should be ashamed"
Sunflower oil is out?
The ideal replacement can be found in every refrigerated counter - for less than one euro
Our neighboring country France has already responded very consistently to this throwaway trend.
Supermarkets are no longer allowed to throw away unsold food.
Waste must be donated, composted or used as animal feed - otherwise the dealers face hefty fines.
In order not to have to throw away products, retailers in Germany have been able to offer products with an expired best-before date more easily at special prices since May of this year.
Also a success for the federal and state environment ministers, who have long since declared war on food waste.
