(ANSA) - ROME, JUN 13 - "International agropiracy invoices over 60 billion euros by improperly using words, colors, locations, images, names and recipes that recall Italy for fake products, which have nothing to do with the national reality ".
This was announced by the Chamber of Commerce of Milan, Monza, Brianza, Lodin in announcing a focus on patents and on the "Distinctive signs of agri-food products" (DOP and IGP products, Made in Italy, collective and certification brands), scheduled for 23 June .
The Chamber of Commerce underlines that "Italy is world leader in quality at the table with the consumer turnover of PDO, Igp and Stg products which rose in 2020 to around 14 billion euros, of which 4 billion made abroad".
The program of the focus will concern the branding in the agri-food industry, geographical brands, diforma brands, collective brands, certification brands, design in the agri-food industry, patents in the agri-food industry, the protection of typical recipes, Doc products, Igp and Stg, the criminal protection of Doc, Igp and Stg products, the "Made in Italy" and its protection, the phenomenon of Italiansounding.
The recipients are companies with registered and / or operational headquarters registered with the Milan MonzaBrianza Lodi Chamber of Commerce,
aspiring entrepreneurs, individuals.
(HANDLE).