This will bring back memories to the parents of the teenagers concerned.
Since June 1, the media Break offers every Wednesday on the Twitch platform a radio show, "La sauce".
The schedule (from 8 p.m. to 10 p.m.), the terms covered (love, sexuality, school bullying, etc.), interactivity (teenagers can call a dedicated number): for today's forties , no doubt, it's a revival of the cult 1990s show, “Lovin'Fun”, hosted by Doc and Difool.
With some differences all the same: in 2022, the show is filmed, the FM band has given way to the web and there is a chat.
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90,000 viewers watched the June 1 broadcast, and there were 220,000 replay views
Chloe Ortiz
Behind Break is Don't Call Me Jennyfer.
The fashion brand for teenage girls created this medium and will open up its capital to other investors.
“Thanks to this show, we learn a lot about our customers.
This feeds our expertise on this generation
,” explains Chloé Ortiz, brand director.
An investment then.
“90,000 viewers watched the June 1 broadcast, and there were 220,000 replay views,”
rejoices Chloé Ortiz.
Break also offers verticals on TikTok, centered on love or news, and followed by 400,000 followers.
For its new “#zero label 2” campaign, Don't Call Me Jennyfer does not advertise on television.
Everything goes through social networks, the mobilization of 200 influencers, and indirectly through Break (as well as a wild poster campaign in five cities for the show).
A new world, with some flavors of the old.
