Solar eclipse in sight?
Dominated in recent years by golden shades, the red carpets have suddenly seen an increase in the incursions of the opposite metal.
If money has no smell, it seems to have a whole new flavor for celebrities.
Virginie Efira as a dazzling mistress of ceremonies at the Cannes Film Festival, Rihanna as a pregnant mermaid for her brand Fenty Beauty, Zendaya in a white shirt and sequined skirt at the Oscars... The bias hits the bull's eye and systematically has its effect.
Fashion brings out the silverware
On the catwalks too, gold is less and less of a safe haven.
Fashion search engine Tagwalk lists 121 silhouettes containing silver in Fall/Winter 2022-2023, compared to just 61 for gold.
The latest Cruise fashion shows confirm this trend, with Gucci and Louis Vuitton in the lead.
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Zendaya in Valentino at the 2022 Academy Awards. (Los Angeles, March 27, 2022.) Getty
During its Resort show in Puglia, the Italian house spun the astronomical metaphor, symbolically linked to silver, the lunar metal.
As for Louis Vuitton Cruise 2023, the textured silver of Nicolas Ghesquière's pieces conveys luminosity and also the theme of science.
"Because of its white and luminous appearance, its ability to reflect light, it was made a symbol of purity, of wisdom", says Didier Colin, in the
Dictionary of symbols, myths and legends
(ed. Hachette , 2000).
Flashy but also metaphorical, the money falls just in time.
Two metals in the spotlight
Whether towards the stars or towards the future, it invites fashion to look towards new horizons.
This was already the case in the 1960s, with the clothing metallurgical experiments of Paco Rabanne.
In the context of the current crisis, this momentum for renewal makes sense.
Synonymous with freshness, resplendent, silver naturally finds its place on red carpets in search of originality.
But also, in a daily wardrobe that is no longer afraid of appearing too polished by praising shine.
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Kim Kardashian in Balenciaga at the White House Correspondents' Dinner.
(Washington, April 30, 2022.) Abaca
Silver is naturally opposed to the symbolism of gold, which is more vain.
Which doesn't mean the two can't coexist.
This is also the thesis of the color editor Pantone, which has named two shades for the year 2021,
Ultimate Gray
, a space gray and
Illuminating
, a golden yellow: "A marriage of colors that carries a message of strength and hope.
And bodes well for many brilliance.