Instagram is changing its face.
For several weeks now, the main thread of the photo application has given pride of place to short and vertical videos from accounts to which the user is not necessarily subscribed.
This new format, called "Reel"
,
is an assumed copy of the Chinese application TikTok, whose growing popularity is of great concern to the Meta group.
“TikTok takes time from Instagram.
He therefore began to offer the same thing in order to avoid the transhumance of users and advertisers”
, deciphers Arthus Kannas, president of the Heaven agency.
To discover
Find all the results of the legislative elections
Taxes 2022: all about your tax return
Mark Zuckerberg has made Reels a strategic priority, even if it means radically overhauling the user experience on Instagram: between advertisements and suggested content, more than 30% of the publications displayed on the application's main feed have not been requested by the user. internet user.
Adam Mosseri, the owner of the application, warned last year:
“Instagram is no longer a sharing application…
This article is for subscribers only.
You have 82% left to discover.
Cultivating your freedom is cultivating your curiosity.
Keep reading your article for €0.99 for the first month
I ENJOY IT
Already subscribed?
Login
