Cold and sweet: Shahar Hayun is photographed for a new YOLO ice cream campaign
The new campaign of "YOLO" ice cream will include Hayun and the Instagram creator Eviatar Ozeri who have millions of followers on social networks.
And there is also the surprise of a very popular filter
Walla!
Celebs, in collaboration with YOLO
08/06/2022
Wednesday, 08 June 2022, 10:58 Updated: Thursday, 16 June 2022, 07:42
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Shahar Hayun in a new YOLO ice cream campaign (Photo: PR)
After launching the "YOLO" series of "YOLO" ice creams, Feldman and Tnuva ice creams are also launching a series of popsicles from "YOLO" for the first time this year.
The series is rich in chocolate, and includes fine cream with unique and pampering toppings, and for the campaign, the influencers Eviatar Ozeri and Shachar Hayun were chosen.
And they are not alone.
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In collaboration with ICA
Shahar Hayun in a new YOLO ice cream campaign (Photo: PR)
About Ozeri, a video creator with 10 million followers on Tiktok and over half a million followers on Instagram and Hayun, a model with a quarter of a million followers and On Refaeli's new girlfriend, will be wearing "The Crying Filter" - one of the strongest trends in tic tuk - that will make them cry because they like it.
The popsicles are marketed in three new flavors: milk chocolate with waffle chips, blond chocolate with pretzel chips and white chocolate popsicle with cookies.
Eviatar Ozeri in a new YOLO ice cream campaign (Photo: PR)
"One of the biggest food trends in Israel is the indulgence trend. The indulgence trend is also reflected in the search for quality and sophisticated raw materials, as well as in the world of ice cream," says Michal Betzer, director of the marketing department at the Tnuva dairy division.
"YOLO (You Only Live Once) brand combines pampering and enjoyment. In recent years, there has been a culinary development in the world of ice cream, and the need for chocolate lovers for a pampering and new flavors has increased. According to Sterncast, the world of pampering is 50% of the ice cream category. .
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