The advertising sector is not immune to the economic gloom due to inflation.
Soaring prices, tightening monetary policies, as well as the disruption of product supply chains around the world, are pushing advertisers to exercise caution.
"Sector activity remained strong in the first quarter, but the war in Ukraine is now exacerbating economic uncertainty,"
said Vincent Létang, Magna's global forecasting director, in his latest forecast study released Thursday.
From now on, this media subsidiary of the Interpublic group forecasts for 2022 a growth of 9% in advertising investments, against 12% previously.
This clouded forecast means that they would then reach $816 billion.
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