Netflix is becoming a Disney-bis.
After having kicked in the anthill and swung Hollywood into the streaming era, the subscription video giant is now following the same marked paths as the majors it claimed to be shaking up.
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Next Friday, the platform with some 10 million subscribers in France and 222 million worldwide, will inaugurate a pop-up store on the prestigious avenue des Champs-Élysées.
A space of nearly 500 m2 exclusively devoted to the science fiction series
Stranger Things
, whose season 4 is off to a record start on the platform.
The place will offer an “
immersive experience
”, recently reported
Le Parisien
.
And especially cups, figurines, clothes, sweets sold between 20 and 70 euros...
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In short, a host of derivative products whose sale should allow Netflix to add an additional line of income.
This is not the first time that the platform has bet on the sale of gadgets.
In June…
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