With an investment of about half a million shekels: the American brand opens its first store in Israel Israel today

The prestigious American footwear brand Sam Edelman is opening its first store in Israel.

Until now, the shoes could be obtained at few points of sale across the country, but the brand did not have an independent store.

Edelman's designs are inspired by the world of celebrities and street fashion, including special models with unusual shapes and colors, especially in the heel of the high heels.

The summer collection was launched recently, Photo: PR

The brand's summer collection was recently launched, featuring pastel and natural colors, braided straps and padded straps, a combination of stones and pearls that give the shoes a jeweled look.

The new store will open as a pop-up store in the TLV FASHION mall in Tel Aviv, with a size of about 90 square meters, and an investment of about half a million shekels. It will also be available to buy online on the Global Brands Gallery website. Price range: 349.90 to 749.90.

Photo: PR

Sam Edelman, the iconic shoe designer, founded the brand in 2004, which has many fans in Israel and around the world, with quite a few celebs wearing the shoes.

Gal Perlman, CEO and partner at the Global Bradens Gallery Group, said: “We are excited about the opening of Sam Edelman's first flagship store in the country.

"The opening of the store is another milestone in establishing the company's marketing strategy to make another leading fashion brand accessible to the Israeli consumer, in addition to the two international fashion brands that the group imports, GUESS and DKNY."

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