The boss of Forbes France launches a new luxury magazine called ONIRIQ

The boss of Forbes France, Dominique Busso, has set himself a new challenge: to create his first magazine, at a time when the written press is facing an unprecedented surge in paper prices.

Called

, this new quarterly magazine on the world of luxury, sold for 9 euros for 196 pages (published by 360 Business Media), will be released this Thursday, June 23.

It will be printed in 50,000 copies, half of which will be available on newsstands.

The other copies will be distributed to customers of various French palaces, such as the Plaza Athénée in Paris or the Martinez hotel in Cannes.

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“

,” explains Dominique Busso

The editorial staff of the magazine is made up of around ten journalists.

And regular contributors, such as Frédéric Taddeï, Daniela Lumbroso and Ariel Wizman, will bring their expertise to the magazine's three main sections: Luxury, Art and Pleasure.

In the first issue, readers will be able to find an exclusive interview with actress Alice Taglioni (on the cover of the magazine), reports on places usually inaccessible to the general public, such as the Italian Villa Cagni Troubetzkay.

abounds Dominique Busso.

The quarterly magazine Forbes France claims 18,000 sales on average per issue.

Advertising should represent 70% of Oniriq's turnover.

For its launch, the magazine can already count on a dozen luxury advertisers such as Dior, Tiffany & Co. or the car manufacturer Jaguar.

If he meets his audience in France, Dominique Busso hopes to be able to roll out his brand in other countries.

The magazine will also be accompanied by a website, on which Internet users will be able to find behind the scenes interviews and photo shoots of personalities present in the magazine.