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"Really good idea": Lidl innovation at the entrance inspires customers

2022-06-23T11:48:20.111Z


Lidl discount: New campaign meets with enthusiasm from customers Created: 06/23/2022, 1:35 p.m By: Fee Halberstadt Lidl wants to throw away less food. That's why there's save me boxes now. (Iconic image) © Olivia Ranta/dpa In some Lidl branches, the discounter is now offering an innovation in the entrance area. Many customers are enthusiastic about the campaign. Kassel – The masses of food th


Lidl discount: New campaign meets with enthusiasm from customers

Created: 06/23/2022, 1:35 p.m

By: Fee Halberstadt

Lidl wants to throw away less food.

That's why there's save me boxes now.

(Iconic image) © Olivia Ranta/dpa

In some Lidl branches, the discounter is now offering an innovation in the entrance area.

Many customers are enthusiastic about the campaign.

Kassel – The masses of food that are thrown away are also a big problem in Germany.

Supermarket shelves are often crammed full and dented fruit or crooked vegetables are often left lying around until they get moldy and thrown away.

Many other products also end up in the garbage because their best-before date (MHD) has expired.

Products such as milk or yoghurt often last longer.

The amount of food in German private households that ends up in the bin is 81.6 kilograms per person per year, according to the aid organization Bread for the World.

Many of these are perishable foods, such as vegetables and fruit.

In order to still save such products, various grocery stores offer boxes or bags containing food that is about to expire, doesn't look nice or is already a bit soggy.

Recently, the discounter Lidl has also been offering these save me boxes.

Lidl wants to waste less food: save me boxes at the entrance

The fact that products whose MHD is about to expire are being reduced at Lidl is nothing new.

These foods have been sold at a lower price for a long time.

There was already a change in May 2022, but that's not the only one.

Because since the same month there are other products in individual branches of the discounter that fight against food waste.

“With the holistic 'Save Me' concept in our branches, we want to work with our customers to save food in a targeted manner.

Especially with fruit and vegetable items, we can reduce food waste by offering less perfect products at a large discount," explains Elisabeth Koep, Head of CSR and Sustainability at Lidl in Germany to the news portal Express.

The aim is to reduce organic waste in the company by 30 percent by 2025.

Change at Lidl: New boxes for little money inspire customers

In many Lidl branches there are boxes right next to the fruit and vegetables, which cost a flat rate of three euros.

It contains fruit and vegetables that do not look perfect and are therefore often left lying around.

In line with the currently rising food prices due to the Ukraine war, these boxes also offer an alternative for people with lower incomes.

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Lidl's idea met with mixed feelings on social networks.

Many consider it a commendable campaign and comment on Twitter, for example: "Most of those affected by poverty will be grateful for the 3 euro bags." Another Twitter user writes: "Really good idea from Lidl"!" However, there are also skeptical comments: " Hopefully corporations are aware of their responsibility not to dispose of disgusting, rotten things in this way, ”considers one user.

(Fee Halberstadt)

Source: merkur

All life articles on 2022-06-23

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