Tomorrow belongs to him.
And yet.
TF1 would have reason to give in to pessimism.
The media ecosystem is on track to be dominated by globalized video streaming platforms like Netflix or social networks like TikTok.
The time spent in front of traditional television is inexorably decreasing.
Young people are taking the digital tangent.
In short, the force of headwinds is growing.
But the subsidiary of the Bouygues group intends to show that it is holding the helm.
"
The context is forcing us to transform ourselves by switching our classic television model to a mixed model, linear and non-linear, free and paid, by having, in addition, a broader presence on all the media where our content can be seen. and monetized
“Insists the deputy director general of content of the private group, Ara Aprikian.
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