What if Michelangelo Pistoletto was a precursor of "content creators" since the 1960s?
And the shirt by Hanka Zborowska, the woman with the collar by Amedeo Modigliani, would you buy it today in a vintage shop?
And what books is Mme Ginoux reading in the portrait of Vincent van Gogh?
To finish in front of one of Lucio Fontana's famous "cuts" and think the unconfessable: "I knew how to do this too" (discovering, however, that "no, he did it with care, otherwise he would have torn himself 'is all a meaning behind ").
After Chiara Ferragni's success at the Uffizi, the National Gallery of Modern and Contemporary Art in Rome also opens its doors to social media stars and tells itself how no other museum had ever dared to do.
L'
adventure is called Make it short and is the new web series created in collaboration with YouTube and Google Arts & Culture, which from 23 June to 10 July, every day at 2 pm on the Gallery's YouTube channel (g.co/lagallerianazionale), will leave the word and video to ten young female creators: Basic Gaia, Federica Mutti, mrtndamex, Lucrezia Oddone, Gaia Lapasini, Carolina Chiari, Ginevra Iorio, Pitta, Eleonora Tani and Valeria De Angelis and Maria Chiara Cicolani of Eterobasiche.
The goal is to tell twenty masterpieces from the museum's collections in a pop key using YouTube Shorts, the function with which you can make videos of up to 60 seconds, using the camera of your mobile device.
"
Speaking with new languages is one of the needs of museums today - explains the general director of museums for the Mic Massimo Osanna - We need to reach diversified audiences who are returning after the pandemic.
Indeed, for young people we can say that they are finally coming. "And the National Gallery, already a pioneer several times, for example in the green theme (it is the first museum in Europe completely Co2 Free, before the Louvre too), after the more" classic "contents for further information on YouTube, it is now also "the first of the institutions that launches in shorts - says Luca Forlin, Director partnership enablement YouTube for Europe, the Middle East and Africa - A format particularly suitable for Generation Z, highly exportable: one billion per month people who use it, more than 30 billion videos viewed every day ".
"And it is clear - adds the Director external relations of Google Arts & Culture, Giorgia Abeltino - that the digital use helps the physical one: seeing Monet's Water Lilies online feeds the curiosity to go and discover them in person".
The videos of the National Gallery - shot by Carlotta Marrucci with Marta Antonioli and Nicola Baraglia and with animated illustrations by Martí Guixé - call the 10 protagonists "not to tell the work, but the emotions and thoughts they arouse - explains Lucrezia Oddone, who on web is very popular with his Learn italian with Lucrezia - Often in a museum you feel obliged to be what you are not, in this case great art users. Between Monet and Balla, I tried to create a personal moment " .
But there are also those who draw up a list of must-haves in Modigliani's portraits,
that "after all they are a bit like Instagram selfies".
Or who re-reads The Three Ages of Klimt's Woman in the light of their skincare.
From July 12, the second season of Short video story of (almost) everything entitled The Important Thing (About Movies, Architecture and Literature) will be online, while the experience of the twenty masterpieces of the National Gallery can also be explored on Google Arts & Culture , thanks to stories and images in very high resolution.
Special content, the Behind the (Short) Scenes, with the testimonies of the creators who participated in the project.
From July 12, the second season of Short video story of (almost) everything entitled The Important Thing (About Movies, Architecture and Literature) will be online, while the experience of the twenty masterpieces of the National Gallery can also be explored on Google Arts & Culture , thanks to stories and images in very high resolution.
Special content, the Behind the (Short) Scenes, with the testimonies of the creators who participated in the project.
From July 12, the second season of Short video story of (almost) everything entitled The Important Thing (About Movies, Architecture and Literature) will be online, while the experience of the twenty masterpieces of the National Gallery can also be explored on Google Arts & Culture , thanks to stories and images in very high resolution.
Special content, the Behind the (Short) Scenes, with the testimonies of the creators who participated in the project.
