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M6 a return to school under the sign of proximity

2022-06-28T18:08:57.442Z

The channel will offer event games, a giant karaoke or a new cooking show. For the M6 ​​group, the season which has just ended was "rather good", notes Nicolas de Tavernost, its chairman of the board. The leader has some reasons for satisfaction. First, the solidity of its prime time, the most strategic box of a television channel: "M6 attracted 2.4 million viewers on average every evening, or 11.3% of the public and almost 20% on the commercial target. This is our best



For the M6 ​​group, the season which has just ended was

"rather good",

notes Nicolas de Tavernost, its chairman of the board.

The leader has some reasons for satisfaction.

First, the solidity of its prime time, the most strategic box of a television channel:

"M6 attracted 2.4 million viewers on average every evening, or 11.3% of the public and almost 20% on the commercial target.

This is our best score for ten years, ”

explains Guillaume Charles, the channel's general manager of programs.

Then, the notoriety of its animators.

Read also

M6 and Canal+ plead for cultural sovereignty

According to the latest TV Mag OpinionWay survey, five of the group's personalities are in the top 10 of the favorite animators of the French, with Stéphane Plaza on the first step of the podium.

Finally, the acceleration of the digital consumption of the group's programs, on the 6Play application as well as on social networks.

The latter are

“good instruments for promotion, exchange and interactivity”,

explained…

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Source: lefigaro

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