The commercial break has never been as much divided as it is these days.
Modibody, a company that sells menstrual-specific underwear, recently launched a new campaign for menstrual underwear under the slogan: "show it the way it is."
The campaign features different women during menstruation, with bloodstains in some of the scenes, which drew a lot of reactions.
Presenting the truth inside, Photo: From the advertisement
It turns out that for many, many years no brand of feminine hygiene products dared to show real blood, and preferred to replace it with a blue color that passes to viewers at home as a more sterile and clean color.
The first to dare and change the rules of the game in the world was a British company, which only in 2016 presented in their advertisement blood in a color that is really - red.
Last year, five years later, red blood also reached Israel when the female brand Always launched a new campaign that includes reference to red liquid.
These days, as mentioned, a commercial is aired again on the screen that looks red in the eyes, and it does so in an unapologetic way, which also includes women at different periods in their lives and in a variety of body sizes.
We learned to see blue blood in commercials, Photo: From the commercial
It seems that over time, more and more women are demanding to stop being ashamed of menstruation, and they also do not want to paint it blue.
Despite this, on the Facebook page of "Keshet 12" most of the followers are extremely opposed to the move and the innovative advertisement, and in their comments there the words "shocking", "repulsive", "horrible" and "unnecessary" are repeated.
If women react to the natural and healthy process they experience, how will men react?
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