(ANSA) - ROME, JUN 29 - A little girl who breaks into the narrative and is happily overwhelmed by it, Christian DeSica who welcomes her, Alessandro Siani who offers her "o'popcorn", Paola Cortellesi in the role of a mysterious mask who gives her ticket to magic, in a whirlwind of voices, sounds, colors, emotions.
Made with Anica, Anec and Cinecittà, the campaign of the Ministry of Culture will be back with the summer, led by Dario Franceschini, to support cinema in the hall and in the arenas, with a short starring a crowd of Italian cinema actors from Ficarra and Picone to Jasmine Trinca, Alba Rohrwacher, Stefano Fresi, Aurora Giovinazzo, ClaudiaNapolitano, Alessandro Siani, Luka Zunic, Christian De Sica and Ferzan Ozpetek.
Directed by Vincenzo Alfieri, who wrote it together with Federico Mauro,
this second chapter, as well as the first that was presented last year at the Venice Film Festival, is accompanied by a slogan, "Go back to dreaming with your eyes open. This summer go to the cinema".
"The miC invests with conviction in the audiovisual sector which, especially in Italy, is having great results in terms of growth and development", underlines Lucia Borgonzoni, Undersecretary for Culture. miC has promoted a great communication campaign to invite people to go to the cinema this summer. In the cinema you have a unique experience, the cinemas are the best place to experience the magic of cinema ".
is accompanied by a slogan, "Go back to dreaming with your eyes open. Go to the movies this summer."
"The miC invests with conviction in the audiovisual sector which, especially in Italy, is having great results in terms of growth and development", underlines Lucia Borgonzoni, Undersecretary for Culture. miC has promoted a great communication campaign to invite people to go to the cinema this summer. In the cinema you have a unique experience, the cinemas are the best place to experience the magic of cinema ".
is accompanied by a slogan, "Go back to dreaming with your eyes open. Go to the movies this summer."
"The miC invests with conviction in the audiovisual sector which, especially in Italy, is having great results in terms of growth and development", underlines Lucia Borgonzoni, Undersecretary for Culture. miC has promoted a great communication campaign to invite people to go to the cinema this summer. In the cinema you have a unique experience, the cinemas are the best place to experience the magic of cinema ".
is having great results in terms of growth and development ", underlines Lucia Borgonzoni, Undersecretary for Culture," The contribution of the State has not forgotten the cinemas and, precisely for this reason, the miC has promoted a large communication campaign to invite people to go to the cinema quest 'summer.
In the hall you live a unique experience, the halls are the best place to experience the magic of the cinema ".
is having great results in terms of growth and development ", underlines Lucia Borgonzoni, Undersecretary for Culture," The contribution of the State has not forgotten the cinemas and, precisely for this reason, the miC has promoted a large communication campaign to invite people to go to the cinema quest 'summer.
In the hall you live a unique experience, the halls are the best place to experience the magic of the cinema ".
The spot will be promoted on newspapers, TV, radio and on the institutional social profiles of the ministry and the partners involved, Facebook, Twitter, YouTube, Instagram and Tik Tok.
(HANDLE).
