Would you be willing to shell out $4 a month to find out who has viewed your stories multiple times or to pin your most important conversations?
This is the bet of Snapchat, which is in the process of launching its Snapchat + subscription in its largest global markets, including France.
The exact content of this service is still mysterious.
In its press release, the social network speaks without further details of a
"collection of exclusive, experimental or preview features"
, which will grow over time.
But contrary to some expectations, Snapchat+ will not make social network advertising disappear.
And for good reason: Each US Snapchat user brings the company an average of $7.77 in advertising revenue per month…
Offering paid services to the most engaged users is an emerging trend in the world of social applications.
The Discord platform generated $130 million in 2020 with its subscriptions…
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