Athesis New Job, How (and why) the job will never go back to what it was before

The project of the Athesis New Job publishing group kicks off today.

The launch event is scheduled for today at 6 pm in Verona at the ancient Dogana di Fiume.

New jobs,

.

The

faces the Italian paradox: on the one hand hundreds of thousands of companies that are unable to hire, on the other millions of young people without work and prospects;

a misalignment - or mismatch - between supply and demand that the pandemic has dramatically widened, questioning the ability of companies to produce, transforming the expectations of an entire new generation, highlighting the inadequacy of an education system that has remained stuck in the last century.

Is there a solution?

Certainly yes, but we need to work on it.

And it is with this objective that

, the local media company, launches this new project which seeks first of all to understand and clarify the terms of the problem, with a keen eye on the Lombard-Venetian ecosystem and the four cities -

- reached through their own historic newspapers and broadcasters.

New Job will continue in the coming months with a series of editorial initiatives on all channels of the Athesis platform, which among newspapers, websites, social networks, podcasts, radio and TV reaches over 7 million people and tens of thousands of companies.

The live will be opened by the preview presentation of a research specially commissioned by Athesis at the LAN Study Center to understand how the labor market is changing in the Lombardy-Veneto area, from the analysis of the work needs to the type of training to be privileged.

Following, the interview of the director of L'Arena

with the Minister of Labor and Social Policies

Then the ideal face-to-face between job offer and demand will start, with a program that will alternate on the stage entrepreneurs and future workers, representatives of the economic categories and students, managers of the education system and young tiktokers like the boys of the UNFLUENCER project, who with over 2 million followers is creating around it a growing interest in the ironic and original way of dealing with issues related to training, work, school.

The comparison will also be broadcast

on the

Group

and

and on

, which will also support this new initiative as a media partner.

Three objectives of the New Job project: try to bring the new generations closer by informing them on topics that are crucial for them, from new training models to new professions;

to bring out the local companies promoting organizational innovation aimed at young talents;

to sensitize institutions, economic subjects and training bodies on the need to develop a new educational system aligned with the needs of the labor market.

"New Job

- comments the CEO of the Athesis Group

- is a new, important piece of a larger project dedicated to the education theme that Athesis launched three years ago with ViOrienta, the first salon for educational guidance created in the province of Vicenza .

Since then we have invested heavily in this area, making it one of our keywords and creating various high-impact initiatives: digital open days, specials on our newspapers and on our sites dedicated to school and guidance for children and their families, format innovative such as #MeetTheSchool and

up to the recent launch of the TuttoITS newsbrand, the first independent editorial initiative with national coverage entirely dedicated to Higher Technical Institutes, considered in the context of the PNRR as the most effective response to the mismatch between supply and demand for work ".