Demna: “At Balenciaga, I see myself as a fashion osteopath who presses where it gets stuck”

We don't know of any other credible brands both in the haute couture calendar and in the world of gaming.

That's Balenciaga: the spectacular dresses that Cristobal would not have denied and the logo T-shirts, Isabelle Huppert and Kim Kardashian, the

suits and pre-ripped sneakers, the collabs with Crocs and Adidas, the fashion shows. Avenue George-V and

, etc.

This tension is precisely the balance claimed by artistic director Demna and CEO Cédric Charbit.

They decipher for

their vision of luxury and reveal - attention, scoop - the concept of haute couture boutiques that they will open in a few days on the occasion of the second fashion show.

LE FIGARO.

- Why, on a subject - haute couture - which is close to your heart and when your audience is largely international, do you only give an interview to a French newspaper?

DEMAND

.

- First, because haute couture is French.

And more personally, because it's...

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