(ANSA) - SORRENTO, 01 JUL - "At the end of the year it is credible that we will reach the numbers of 2019, if not more in some regions and localities. And this considering that in the first months of the year there were still restrictions, it is a truly exceptional result. But now we have to stabilize these numbers, indeed to grow further in the coming years and the suggestions given by these guys gathered in Sorrento are exceptional ".
Massimo Garavaglia said this on the sidelines of the GlobalYouth Tourism Summit organized by the Ministry of Tourism with Unwto and Enit in Sorrento.
"It is obvious that when you return to the numbers of 2019 and beyond, overtourism comes naturally. The solution in my opinion is digital and we are working on it" says Garavaglia.
"I give an example of how it can become a '
During the pandemic - continues the minister - the numbers on the ski slopes were limited and it was necessary to book online.
Everyone was happy because the flow was distributed throughout the week.
Here digital can allow us to better distribute the flow over time but also in space because with an asana promotion of the so-called minor Italy, "minor" only because it is less known, we have the possibility of better distributing everything ". And he adds:" Not surprisingly during 'Eurovision, which is the most watched event in the world after the Olympics, we have promoted minor Italy precisely to make it clear to all Italians but also to the rest of the world how many beautiful things we have outside the Pantheon that we all already know how beautiful it is ". (HANDLE).
